Aesthetics to Authority: Pricing, Profit & Value
Hosted by Eden Carter and moderated by Paula Rumm, this panel explores how interior designers move from aesthetics to authority - pricing, profit, value-led practice and reputation.
Key Takeaways
- Pricing for value, not hours
- Profit and sustainable practice
- Authority and reputation
- Premium fees and positioning
- From aesthetics to value
Speakers
Eden Carter
Global Curator & Sustainability Lead, Light Design Factory at Light Design Factory
Global Curator & Sustainability Lead at Light Design Factory, where he oversees The Light Design List and highlights visionary designers shaping a more sustainable future.
Paula Rumm
Strategic Entrepreneur & Systems Builder at TBC
Strategic thinker and systems-oriented entrepreneur with a publishing background, currently developing ventures in manufacturing and real estate. Brings clarity, discipline, and a commitment to excellence — building things that last and creating practical, enduring value.
Bolanle Williams-Olley
CFO, Executive Operating Partner & Author at TBC
CFO, Executive Operating Partner, author, and social impact entrepreneur with nearly two decades at the intersection of finance, operations, and leadership in the built industry. Bestselling author of Build Boldly and founder of SheBuildsLives and REACH Nigeria.
Ahmed Rabie
Founder EIDA · Founder & CEO, Atrium Design at TBC
Visionary interior designer and entrepreneur with expertise in interior design, furniture manufacturing, and the integration of design with energy sciences. Founder & CEO of Atrium Design and founder of the Egyptian Interior Designers Association (EIDA) and African Designers Hub (ADH).
Uduak Effiong Udoh
Partner & Managing Director, CCP Rwanda at TBC
Architect and alumnus of the University of Lagos with registrations in NIA, ARCON, and the Rwanda Institute of Architects. Over 28 years in practice as a Partner with CCP, leading commercial, residential, industrial, and hospitality projects across Nigeria and Rwanda.