Global Positioning: Telling African Interior Stories
Telling African interior stories on the world stage - international press, global clients, awards, brand voice and cross-border collaboration.
Key Takeaways
- Getting into international publications
- Building a global client base
- Awards on the world stage
- Brand voice for African designers
- Collaborating internationally
Speakers

Eden Carter
Global Curator & Sustainability Lead, Light Design Factory at Light Design Factory
Global Curator & Sustainability Lead at Light Design Factory, where he oversees The Light Design List and highlights visionary designers shaping a more sustainable future.

Astrid Hebert
Co-Founder, 3C Group · Founder, AIDA Awards at 3C Group GmbH · AIDA
Co-Founder and Director of 3C Group GmbH in Switzerland. Launched the Africa International Design Awards (AIDA) in 2025.

Iselene Augusto
Creative Strategist & Program Architect, Cipro-Group at The Creative Hub by Cipro-Group
Visionary creative strategist amplifying Africa's creative industries globally. Driving force behind The Creative Hub by Cipro-Group.

Garreth van Niekerk × Alan Hayward
Joint Executive Creative Directors, Decorex Africa at Decorex Africa · Inside Out Foundation
Johannesburg-based creative directors and curators. Joint Executive Creative Directors of Decorex Africa and 100% Design Africa. Curatorial team at Inside Out Foundation.

Osaru Alile-Abraham
Creative Director, CC Interiors Studio · Convener, PAID Summit at CC Interiors Studio · Light Design Factory
Award-winning interior designer and founder of CC Interiors Studio. Founder and Chief Innovator of Light Design Factory.