Astrid Hebert

Astrid Hébert is an entrepreneurial professional with over 20 years of experience in business development, marketing, events, and project management. After 12 years in Asia as Director of Sales & Marketing in hospitality, she joined Farmani Group in 2018 as Vice-President, establishing its European office in Budapest and driving its growth. She is Co-Founder and Director of 3C Group GmbH in Switzerland, which runs multiple global design and architecture award platforms and D5 Magazine, and in 2025 launched the Africa International Design Awards (AIDA) to elevate and connect African and diaspora design communities worldwide.